Posts Tagged ‘Market Researchers’
The Anonymous Elect Market Research Through Online Access Panels
The Anonymous Elect Market Research Through Online Access Panels
The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today’s respondents to research studies?
A memorable experiment in writing, Andrei Postoaca’s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.
User Ratings and Reviews
5 Stars Current Info on Online Marketing Research Panels
I just started reading this book this weekend and I have been very happy so far. It’s on a topic that almost nothing has been written about, and importantly it is CURRENT
Consumer Insight How to Use Data and Market Research to Get Closer to Your Customer Market Research in Practice Series
“Consumer Insight” provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too – what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.
Questionnaire Design How to Plan Structure and Write Survey Material for Effective Market Research Market Research in Practice Series
* A guide that focuses on core skills * Written by one of the most experienced market researchers in the field of questionnaire design * Includes a free CD-ROM containing questionnaire-writing software Questionnaires are a vital tool for the market researcher: they draw accurate information from respondents, give structure to interviews, facilitate data processing and provide a standard form on which facts, comments and attitudes can be recorded. “Questionnaire Design” explains the role of questionnaires in market research, and looks at different types of questions and questionnaires and when and how they should be used. The book also explains how to plan, structure and write the right questionnaire for the research you are running. Contents are as follows: * Objectives in writing questionnaires * Differences between data collection media * Planning your questionnaire * Writing the questions * types of questions * Using prompt material * Laying it out * Piloting * Ethical issues * Social desirability bias and how to avoid it * Issues in multi-national surveys
User Ratings and Reviews
4 Stars Insightful!
This is a highly specialized guidebook for market researchers. Author Ian Brace goes into great detail about designing questionnaires, a process which may seem simple, but is not. Brace thoughtfully considers the variables that can arise in all aspects of planning, structuring, writing and asking survey questions, including how to avoid ambiguity and how the actual questionnaire should look. He hews tightly to the task of getting researchers to formulate the best survey tools possible, even recommending the best type sizes and layouts. This book is only for serious market researchers, who will welcome its enclosed compact disc containing sample questionnaires and designs. In a day when many researchers use time-tested canned questions, this is a craftsman’s handbook on the inside art of drafting a questionnaire. We recommend using this authoritative manual to develop your market research questionnaires. And, if you hire someone to design a questionnaire for you, this will give you some background so you can monitor the content intelligently. In questionnaire design – and supervision – apparently the really dumb question is the one you didn’t ask.
Tags: Ambiguity, Compact Disc, Core Skills, Data Processing, Ethical Issues, Free Cd Rom, Market Research, Market Researcher, Market Researchers, National Surveys, Questionnaire Design, Questionnaire Software, Questionnaires, Respondents, Social Desirability Bias, Survey Material, Survey Questions, Survey Tools, Vital Tool, Writing Software
Information Trapping Real Time Research on the Web
Information Trapping Real Time Research on the Web
How many times have you run a Google search that resulted in thousands of results? With over 8 billion pages online and more posted every day, the Web more than likely contains the information you’re looking for — if only you could find it. In Information Trapping: Real-Time Research on the Web, Internet-search-engine expert Tara Calishain makes researching more efficient and rewarding for anyone for whom the Web is an indispensable tool — academics, journalists, scientists, and professionals, as well as bloggers, genealogists, and hobbyists. She does so by teaching the latest techniques for building automated information-gathering systems. As an alternative to the typical one-time search for information, Tara demonstrates how readers can use RSS feeds, page monitoring tools, and other software to set up information streams of many different data types — from text to multimedia to conversations — for capture and review.
User Ratings and Reviews
4 Stars Very helpful for market research
There is something for the beginner through to the advanced researcher in this book. Some of it will get dated fairly quickly as the web evolves almost faster than a book can be written. Her syntactical search tips for all the major tools are very valuable. I had never tried the intitle:keyword syntax prior to this, nor had I used cluster search tools, very cool. Lots of tips on how and where to see who is linking to your content plus where your content may be landing (without your permission!). A good working book, if you try out 1/3 of her suggestions your web searching capabilities will grow substantially. Very helpful for market researchers. She is quite prolific in this area.
4 Stars A very good informative book
I found this book quite useful. I was already using RSS readers and all sorts of life hacks to make my life more efficient. When I came across this book, I thought it might be just what I was looking for to expose me to a whole new set of tools.
That’s exactly what it did. Some tools were better than others, and some tools weren’t really that good, but at least I know them. I am quite glad I bought it. Now I know a lot more about automatic trapping of information. With all the explosion of information, there is certainly a need for more automatic capture of knowledge. Highly recommended.
5 Stars Information Trapping ROCKS!
This is a fantastic book. It is written clearly, and even though I run an Internet website, I have learned much.
Tara really knows her stuff. I would not hesitate to buy this book as it is possible the publisher will one do one printing. If that happens, you may have a tough time getting a copy.
4 Stars She almost hit a home run with me but the ending was a triple
I was so impressed with the book. Tara’s writing style is easy and user friendly. She gave a lot of great information. Sometimes overwhelming information but it was organized in a easy to read format.You could keep up with the information. I kept thinking , I hope she give us a lot of examples at the end on how I can become an information trapper.
She gave one example of someone looking for external information and one example of someone looking for internal information. One example! (320 pages of information, on acquiring tons of information and one example how you can use it.) I will take it, most writers are too lazy to even give you one example.
But she could have hit a home run with me giving me several examples of how you could become a basic, intermediate and advance information trapper and given us several case studies to tie it up.
At very least, give us an example of what she is doing. She talks about trapping information on autism. Then, give us an example of how she,an advance professional, uses all of the resources to trap information.
How does a professional does it.
And I had hope, that perhaps by registering my book on the website, she will give gives us case studies there.. If a person wanted to trap the subject of ovarian cancer , give us an example what she does. Remember, we are newbie, we have never done this before.
She has a website and a company , called ResearchBuzz and this is what Tara does for a living. I wish she would have spend a lot of time wrapping things up and give us plenty of examples how this is done.
I do recommend the book. Its an amazing book and I did learn many new things. A better ending will have been the frosting on the cake and a walk off home run. And a rating of 5!
4 Stars Well written with some good techniques on automating research
In Information Trapping, Tara Calishain does a good job covering the basics of automated searching and information trapping, and even covers more advanced topics like re-publishing the information you find to a blog or Wiki. The writing is clear and concise, and the structure is easy to follow.
Chapters include:
What is Information Trapping
RSS Basics
Page Monitors
Email Alerts
Building Queries
Who’s Linking to Your Site?
Trapping Topic-Based Information
Multimedia Trapping
Trapping tags and Conversations
Filtering the Inflow
Case Studies
Organizing What You Find
Publishing Your Information
Throughout the book, the author does a good job of mentioning the best sites you can use today to find and mine information, and explores some advanced search engine query syntax, and methods of emailing, filtering, and organizing the information your search will return.
If you are looking to extract data from the web, Information Trapping is a good primer on using automated methods to find information on the web.
Tags: Automated Information, Cluster Search, Genealogists, Google, Google Search, Hobbyists, Indispensable Tool, Information Streams, Informative Book, Internet Search Engine, Intitle, Major Tools, Market Researchers, Monitoring Tools, Real Time Research, Search Engine Expert, Search Tools, Tara Calishain, Time Search, Web Internet Search
Asking Questions The Definitive Guide to Questionnaire Design For Market Research Political Polls and Social and Health Questionnaires
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires?the most widely used method for collecting information about peoples attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.
User Ratings and Reviews
5 Stars Practical and Workable
This book is very practical and has many workable ideas that will work in the academic disciplines. It is important to form questions that will give workable answers. This book helps in this area.
5 Stars Great perspective on questionnaire fundamentals
This edition offers insight about the building blocks of questionnaire development, and more importantly, getting to the right answers. A good focus on the fundamentals and a valuable resource.
5 Stars The definitive questionnaire design book
This book is a tremendous resource for any social science research methodology course. It should be used as a stand-alone text for a questionnaire design course or as core reading material for a general research methodology class (undergraduate or graduate). As a social scientist, I have used it to successfully create web-based questionnaires that have received great response rates, which I believe are a direct result of the depth and breadth of the knowledge conveyed in the book. In addition, the text itself is easy to understand, interesting, and intellectually stimulating (qualities that are lacking in many other questionnaire design books).
2 Stars Dry and Outdated
I found this book to be a bit dry and behind the times, especially in terms of using the Web for surveys. There’s also not much about polling. Unfortunately, that was my main reason for buying it. It is one of the few books out there about surveys and polls and there is some helpful information, but I will have to look elsewhere for my needs.
Tags: Academic Disciplines, Cognitive Approach, Core Reading, Definitive Work, Health Questionnaires, Illustrative Examples, Mail, Market Researchers, Methodology Class, Methodology Course, Political Polls, Questionnaire Design, Questionnaire Development, Research Methodology, Social Science Research, Social Scientist, Social Scientists, Twenty Five Years, Workable Answers, Workable Ideas
