Archive for December, 2008:
Instant Sales Instant Success
Unleash the inner salesperson you never knew you had.
From financial advice to hairstyling, fitness training to auto parts, no matter what your product or service, you’ve got to sell to stay in business. A multimillionaire by age twenty-six, Brad Sugars delivers techniques for infusing your business with a powerful sales ethic and creating super sales success. Learn how to:
- Deliver sales quotes that instil prospects with trust
- Provide the kind of service that keeps customers coming back
- Master the first crucial minute of any sales call
- Set up a point-of-sale system they can’t ignore
Get real results right now when you discover all that Instant Success has to offer!
Instant Advertising * Instant Cashflow * Instant Leads Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Systems * Instant Team Building * The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training
User Ratings and Reviews
5 Stars Close the Sale Now
I found this book to be extemely helpful and valuable for anyone in sales (aren’t we ALL in sales as we depend on revenue from a product or service?)
The most valuable lesson for me was the discussion regarding purpose. So many of us focus on the “how” of improving our business but we seldom think of the “why”. This extends far beyond the sale today, tomorrow, next month, etc. We must understand what our true purpose is and then focus on delivering value to our prospects, thus professionally helping them to buy.
The next most useful topic was the dicsussion of different personality types from the DiSC profile and how to communicate with them. This was very helpful in realizing that, when it comes to sales presentations and strategies, “one size does NOT fit all”.
The third point that I found to be very beneficial concerns the conversion rate. If I don’t measure it, it’s probably much lower than I think and there’s a great deal I can do about it if I take the points in the book to heart.
I recommend this book to anyone who has to talk to someone else about their product or service. Read this and sell more!
Tags: Billionaire, Brad Sugars, Business Coach, Conversion Rate, Different Personality Types, Disc Profile, Estate Coach, Ethic, Financial Advice, Fitness Training, Instant Success, Multimillionaire, Point Of Sale, Point Of Sale System, Repeat Business, Sales Presentations, Sales Success, Salesperson, Today Tomorrow, True Purpose
Jump Start Your Marketing Brain Scientific Advice and Practical Ideas
Jump Start Your Marketing Brain Scientific Advice and Practical Ideas
User Ratings and Reviews
4 Stars One of Doug’s Better Books
I have read all of Doug’s books and this is one of his better publications. It gives specific, practical action steps and guidance on how to accelerate your marketing success based on his research.
Buy it and increase your marketing success.
Paul R. DiModica
Author of Value Forward Selling – How To Sell Management
http://www.howtosellmanagement.com
5 Stars Good Advice, Good Ideas
This little book is different.
Most marketing books tell you how to do the same old things: market studies, focus groups, testing, etc.
This one is different. It is basically an analysis of research involving advertisements, brands, customers, and sales reps. The format is basically a series of little two page points. The left hand page is labeled “Scientific Advice” and the right hand is “Practical Ideas.”
A lot of these are the old standbys like: KISS, Keep it Simple Stupid. Make your message so a ten year old can understand it. But even the old standbys need to be thought over every once in a while.
And some of the scientific advice directly contradicts the old message. Selling the sizzle rather than the steak for instance is often a mistake. And he gives the evidence to prove it.
Most of the messages seem to me to be more concerned with a smaller company, even a start-up rather than a giant operation. There’s more on selling new widgets rather than convincing people to buy Coke rather than Pepsi.
An inexpensive little book, even one idea for your next marketing project will cover its cost many times over, and I got much more than one idea out of it.
5 Stars Myth buster
Great book, full of insights gained by reviewing the research and through testing. It shines a harsh light on many false assumptions among marketers and non marketers alike. But also it gives actionable advice on what to do to improve marketing results. I’ve written all over it and will re-read often.
Guerrilla Marketing 4th edition Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.
User Ratings and Reviews
1 Star Do not buy this
Look on every other bookstore website. The review’s are EXACTLY the same…word for word. I smell a skunk.
5 Stars Guerilla Marketing
Very helpful information for small businesses working out ways to best market their products and services
5 Stars I hope our competitors don’t read this!
An easy and friendly read, packed full of information… Many ideas you may already know, but have never taken full advantage of. At least a dozen strategies you can start using right now, and a few more that you will really need to plan carefully to use effectively. Levinson explains the importance of focussed and consistent advertising, referrals, testimonials and so much more. You’ll learn about how and why you need to get it right BEFORE you advertise, then a multitude of simple ways to get your message out there. I’ve been in the design and advertising business for 30 years. I have always had some cool ideas for the graphic design… now I’m getting the MESSAGE right, too! This book has given me new insight into how we can get the best return on a small budget. I’m using these ideas at my full-time job for a commercial printer, as well as with a new business my wife and I started in October, 2007. So far, even in this dismal economy, we’re seeing 10 to 20% growth each month. Thank you Jay. Almost every page of this book is covered in yellow highlighter!
5 Stars Make your business a 900 lb guerilla to be a 900 lb gorrilla
This book is outstanding. I have yet to finish reading the whole thing, but will soon. After each chapter it fills you with such inspiration for your business you will have to put it down and start acting on the secrets you KNOW your competition is overlooking.
As a small tackle shop that carries fishing flies and supplies, not many – if ANY – of my competitors are doing any of the secrets locked within these pages, so it has really opened up a whole world of possibilities for what I do.
This book will do more for ANY business, or business who wants its employees to further the image, word, branding, marketing and every aspect of the business. Before I bought this book I always thought to grow, you needed to spend big bucks on marketing and advertising…. what was I thinking?
Written to be inspiring, it WILL call you to action with real world applications they won’t teach you in business school, because some of the most effective things have little or no cost!
GET THIS BOOK if you want your business to flourish or if you have a business, or just a hobby you would like to see some return from. If you just want it to sink into the ground… well then, I guess you won’t need it.
We were wasting so much money before, just missing the point or not understanding how people work, and marketing vs advertising. The author is a real world pro at big and small business, where has this book been all my life?
Practicing what he preaches this author has made some struggling companies turn into daily household words… and even cultural icons – Like The Marlboro man, Proctor and Gamble, and a multitude of others. Learn from those who can show you some of their successes, don’t waste time on authors with nothing under their belts to show for their theories.
BUY THIS BOOK FIRST.
2 Stars Marketing Material for Jay Conrad
I don’t like the book. Jay Conrad use the book to promote his other books. There’s no helpful examples or specific tips to use. You will achieve more results and gain more knowledge from the book Scientific Advertising of Claude C. Hopkins.
Tags: Automated Marketing, Business Management, Freelance Employees, Guerilla Marketing, Guerrilla Marketing, Jay Levinson, Management Lessons, Market Share, Marketing On The Internet, Marketing Programs, Marketing Strategies, Multitude, New Arsenal, Referral Business, Small Business Owner, Small Business Success, Smallbusiness, Telecommuting, Using New Technology, Weaponry
Start Your Own Specialty Travel and Tour Business Entrepreneur Magazines Start Up
Start Your Own Specialty Travel and Tour Business Entrepreneur Magazines Start Up
If you’re looking for a business loaded with adventure, you’ve found it. Imagine exploring the pristine wilderness of Alaska, paddling down the Amazon River, or scuba diving Australia’s Great Barrier Reef-and getting paid for it! That’s the kind off excitement that awaits you in the specialty travel industry. Unlike traditional travel agencies, you’ll focus on specialty tour packages that offer travelers truly unique experiences ranging from white-water rafting to wildlife safaris to tours of gourmet restaurants. The key to success in this business is finding your niche and creating unusual tour packages that will intrigue and excite. This step-by-step guide tells you everything you need to know, including:
Start-up costs and how to find financing
Tips for making your tours different and better than the competition
How to find top-notch guides
Surefire techniques for marketing your services
Valuable advice and suggestions form successful specialty travel professionals
You also get useful sample forms, a glossary, additional resources, plus step-by-step instructions, checklists and work sheets to guide you through each step of the start-up process and help you get started making your dream of owning your own business come true.
User Ratings and Reviews
3 Stars Good Information, but Boring
Not a bad book, but covers this glamorous and supposedly fun business in a boring tone. I recommend this book for some overall guidance, but highly recommend a companion book to fill in the gaps.
3 Stars Helpful
I think this is a helpful book for someone who already has some experience in the field of travel. I wouldn’t recommend it to someone who thinks they want to go into travel because it’s a glamourous and exciting career – travel is a business like any other. But, this book is good as a general outline of what needs to be done.
1 Star Unrealistic for anyone with less than $1 Million Start Up
Not for the entrepreneur or small business owner. What this book tries to do is make it seem possible to start up a tour business without much capital. It glosses over crucial parts in starting a business, especially financing. Misleading and not up to par with what you would expect from a Small Business magazine.
5 Stars Tour Know How
Once I received my copy of Start Your Own Specialty Travel and Tour Business, I immediately began reading it. I only put the book down to do my chores and sleep. I read the book from cover to cover. I was able to open my tour business just from the guidance I received from what I had read. I feel confident my business will be a success.
Tags: Amazon River, Business Entrepreneur, Companion Book, Diving Australia, Entrepreneur Magazines, General Outline, Gourmet Restaurants, Great Barrier Reef, Owning Your Own Business, Pristine Wilderness, Scuba Diving, Specialty Travel, Top Notch, Tour Business, Traditional Travel, Travel Professionals, True User, White Water Rafting, Wildlife Safaris, Work Sheets
The Home Office From Hell Cure Transform Your Underperforming Time Sucking Homebased Business Into a Runaway Success
Microsoft BUSINESS HARDWARE PACK MAC WIN A4B 00007
Microsoft BUSINESS HARDWARE PACK MAC WIN A4B 00007
The Microsoft Business Hardware Pack delivers value in a wired keyboard and mouse package with the smart, easy-to-use features that business professionals appreciate. The Business Hardware Pack keyboard combines the sophisticated style of a sleek black design that complements many of the latest PCs with time-saving features such as an integrated zoom slider; My Favorites Keys for one-touch access to frequently used intranet sites, Web sites and files; and enhanced F Keys that retain their on or off setting during rebooting. As part of the Business Hardware Pack, Microsoft IntelliMouse Optical in Black provides enhanced performance and comfort in a mouse, with accurate tracking, customizable buttons and an ergonomic ambidextrous design that matches the sophisticated look of its accompanying keyboard.
User Ratings and Reviews
5 Stars Good keyboard and mouse
I always cringe when I’m faced with buying a Microsoft product; however, this keyboard and mouse are excellent and priced right.
5 Stars Breif Review
The Microsoft Business Hardware Pack is an excellent value for a keyboard and mouse set. A month ago I ordered 4 units for my small business. They’ve worked without any problems on our Macs. The software seems to function well and allows for all the additional keys and mouse buttons to be properly configured. I would recommend this to anyone looking for a keyboard and mouse set, including home users.
Keyboard Highlights:
– Ample multifunction keys
– Shock absorbing keys that are comfortable to use for extended periods of time
– Log Off, Sleep, and sound control keys
– “F Lock” key keeps it’s state after rebooting
Mouse Highlights:
– Four buttons, five including wheel click
– Improved optics over older models (it doesn’t dim when not in use, reducing lag)
– Comfortable size for any user and any hand
Pros:
– Inexpensive
– Good quality, software (Mac) and hardware
– Simple and functional design
– No batteries to replace or fail
Cons:
– None
5 Stars Nice mouse
Better than the last microsoft mouse I bought. The third and fourth button take some getting used to. Clicked a couple times accidently when grabbing mouse to move it. Improved glides, very smooth.
5 Stars Excelent
This product was priced very well and arived in perfect condition and time. Very impressed with the packaging care taken with this product.
Thank you
Tags: Ambidextrous Design, Business Hardware, Business Professionals, Control Keys, Functional Design, Hardware Pack, Home Users, Intellimouse Optical, Lock Key, Microsoft Business, Microsoft Intellimouse, Microsoft Intellimouse Optical, Microsoft Product, Mouse Buttons, Older Models, Quality Software, Slider, Software Mac, Sophisticated Style, Time Log
SDs newest entrepreneurs why theyre taking the plunge San Diego California Enterprise New Business An article from San Diego Business Journal
This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on February 8, 1993. The length of the article is 1225 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: SD’s newest entrepreneurs – why they’re taking the plunge. (San Diego, California) (Enterprise: New Business)
Author: Penni Crabtree
Publication: San Diego Business Journal (Magazine/Journal)
Date: February 8, 1993
Publisher: CBJ, L.P.
Volume: v14 Issue: n6 Page: p1(2)
Distributed by Thomson Gale
Travel and Travel Technology News An article from Airguide Online
Travel and Travel Technology News An article from Airguide Online
This digital document is an article from Airguide Online, published by Thomson Gale on April 30, 2007. The length of the article is 682 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Travel & Travel Technology News.
Author: Gale Reference Team
Publication: Airguide Online (Magazine/Journal)
Date: April 30, 2007
Publisher: Thomson Gale
Page: NA
Distributed by Thomson Gale
The Official Get Rich Guide to Information Marketing Build a Million Dollar Business in 12 Months
The Official Get Rich Guide to Information Marketing Build a Million Dollar Business in 12 Months
Welcome to the information marketing industry – a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits.
Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.
How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ….. Page 159
How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ….. Page 28
A High School Kid Built a Business and Earned More Than His College Professors ….. Page 32
A Direct Sales Process That Turned Into an Info-Business ….. Page 35
The 40 Ways to Make Money With Information Products ….. Page 41
The Quick Way to Determine the Selling Price of Information Products …. Page 43
How Simple Changes Multiplied a Product’s Sales Price 4Times …. Page 51
How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …. Page 53
Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business …. Page 59
What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62
How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72
Someone Who Teaches Men How to Get Women to Approach Them for Dates …. Page 76
An Australian Built a Business Teaching Salons How to Book More Appointments, and He’s Never Owned a Salon Before …. Page 81
How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89
How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101
What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year …. Page 149
What to Say to Get Customers to Believe That You Really Do Offer High Quality Products …. Page 121
Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples’ time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD’s that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.
User Ratings and Reviews
3 Stars Not enough details
The books offers some good overview and examples of successful infopreneurs, however for someone who wants the nitty gritty details, the book fell short. I couldn’t help but feel this book was part of the “funnel selling system” designed to upsell me to a more expensive product. Its too bad because there is woefully few books with complete details on info products in the Internet age.
3 Stars Official Get Rich Guide
A fairly well-written book. Asumes reader has prior basic knowledge. Gives helpful sources for more information. Included CD is pretty useless unless you’re intent on wasting some time. Would recommend to those wanting to pursue this activity.
5 Stars Information overload
This is a great book for learning what to do if you’re interested in the world of information marketing or want to boost your success in that area. Almost every page has a website to refer to for more information, helpful contacts for services you might need and specific examples of other information marketers have done successfully in their businesses. It was actually information overload!
The best way to implement the ideas and strategies is to just focus on one area at a time…or hire Dan Kennedy to do it for you.
1 Star It Stunk…no, literally…
I preorderd this book, so when it arrived, it was fresh off the press. The ink still smelled so strong, I had to read outside at arm’s length to keep it from giving me a headache! Even then it burned my nose and irritated my sinuses! No, I’m serious!
Couldn’t say much better about the content of the information in it either. Buy any of a dozen other books if you want to learn about info marketing.
5 Stars Great overview of a lucrative industry
I’ve had my own business since 1998, but it’s only been in the past few years, since learning about info-marketing, where my business has really taken off. This book gives you a great overview on this very lucrative industry. The beauty of info-marketing is you can build a business from scratch around it, or add it as a income stream to your current business. Robert Skrob, one of the authors, does an excellent job of not just telling you about info-marketing but showing you, through the use of many case studies, how you can integrate it in your business. If you’ve never heard of info-marketing, or your idea of info-marketing is writing a book, then the Official Get Rich Guide to Information Marketing is a must-read for you.
Tags: Better Sex, Book Profiles, Business Documents, College Professors, Dollar Business, Info Business, Information Marketing, Information Products, Investing In Real Estate, Kansas Population, Marketing Industry, Marketing Materials, Marketing Strategies, Parrots, Professional Speaker, S Sales, School Kid, Simple Changes, Strategies Marketing, Time Hours
Future Wealth A New Economics for the 21st Century
Future Wealth A New Economics for the 21st Century
